Unique blend of musical intrigue
• Celebrate established, marquee acts and embrace their community
• Identify emerging acts and introduce them to style-influencing early adopters

Use trade influence to create totally unique and promotionally driven event accents
• One-to-one/ one-to-few VIP experiences
• Performers join the enthusiast community

Create continuity through promotional mortar between destination events – a continual contact point with audience and target audience via pull/push/and preserve:
• Event franchise pulls loyal enthusiasts
• Promotional hooks push new community members
• New extensions preserve the freshness
• create a band and promote through controlled franchises
• albums, videos, franchise content creation

Unique ability to apply assets across musical genres
• Reaching the target with customized platform