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Sixthman and Norwegian Cruise Line Form Strategic Relationship

February 21st, 2012

Partnership builds upon Sixthman’s mission of “creating moments that make life rock!”

Atlanta, GA (Tuesday, February 21, 2012) – Sixthman, a destination event company, and Norwegian Cruise Line, the industry leader in innovative cruise experiences, have aligned to create a strategic relationship that will allow them to develop and deliver high quality music-and-entertainment-based experiences for guests at sea.
 
Sixthman, founded in 2001 by industry leader Andy Levine, has pioneered the destination event movement by bringing to life more than 43 full-ship charters over the past 11 years. Based in Atlanta, Sixthman has partnered with artists such as KISS, Kid Rock, John Mayer, Lynyrd Skynyrd, 311, Zac Brown Band, Lyle Lovett, Barenaked Ladies, Sister Hazel and many other renowned music acts, as well as brands such as VH1, Graceland and Turner Classic Movies.
 
The concept of bringing one-on-one artist interaction to music fans and travelers has ignited a passionate, loyal and growing following for Sixthman cruise events and festivals. This exciting new partnership provides both companies the opportunity to bring game-changing industry innovations to the ever-expanding and exciting entertainment segment of the cruise business.

“Setting the stage for memorable moments has been a passion for our team since our first sailing in 2001, and is at the core of who we are. We look forward to working closely with the team at Norwegian to build on our mission, creating new and dynamic ways to connect our guests, artists and brand partners with truly unmatched experiences.” said Levine, president of Sixthman.
 
Norwegian is uniquely positioned to collaborate with Sixthman, given its rich history of innovation in bringing brand name onboard entertainment to cruising, including Blue Man Group, Legends in Concert, Cirque Dreams™ & Dinner and Howl at the Moon, among others, all of which have taken to the sea aboard Norwegian Epic. With this partnership, Norwegian and Sixthman will continue to solidify a leadership position in bringing new forms of entertainment to cruisers.

“We have been impressed with the range of events Sixthman has produced and believe strongly in this growing segment,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “Sixthman’s expertise and relationships will help us further extend our position as the leader in cruise ship entertainment.”
 
About Sixthman
Sixthman, headquartered in Atlanta, Georgia, is a Destination Event Company whose mission is to energize core fans by creating moments that make life rock. Since 2001, we have been pioneering themed cruise experiences for bands, brands and their fans and are proud to be celebrating our 11th year and the accomplishment of executing over 40 full ship charters, hosting over 80,000 guests for near 400,000 days on vacation at sea with world class artist and brand partners such as KISS, Kid Rock, John Mayer, Lynyrd Skynyrd, 311, Zac Brown Band, Lyle Lovett, Barenaked Ladies, Sister Hazel, Turner Classic Movies, VH1 along with engaging festivals such as The Rock Boat and Cayamo. What is Sixthman? Click here: http://vimeo.com/19267800 | Live Loud with us at www.sixthman.net.
 
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 45-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility. Today, Norwegian invites consumers to “Cruise Like a Norwegian” on one of its 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, on order for delivery in April 2013 and April 2014. Norwegian’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top. For further information on Norwegian Cruise Line, visit www.ncl.com.
 
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Media Contacts:
Sixthman
Anthony Diaz, Chief Marketing Officer
(404) 526-3517
anthonydiaz@sixthman.net
 
Essential Broadcast Media
Ebie McFarland or Darlene Hassett
(615) 327-3259
ebie@ebmediapr.com / darlene@ebmediapr.com