Airplanes need both SPEED and LIFT to climb into the air.
It takes science to explain how the air travels further over the top of the wing than the bottom of the wing resulting in the plane lifting into the sky. It’s mysterious & invisible. It involves a little bit of magic and is absolutely necessary if flight is the desired outcome.
If you’re looking to be successful in life, whether it’s as a band, company, employee, spouse, you’re going to need both speed and lift. Sure we all can generate speed but until we create lift we’re just speeding down a runway while burning expensive fuel and limited time.
How to create lift
A band that puts up posters, builds a website, records an album, and hires a PR firm generates speed. The lift, however, comes from the way the songs and the live show affect the listener. For most bands, they can determine if they have lift, before they spend any energy on creating speed. Bands that focus on creating the lift long before they worrying about speed will have a better chance to soar.
A small business that pays for logos, business cards, office space, and lawyers generates speed. The lift comes from the satisfaction customers have with the product. Many times, that can be determined from a pilot test or a “beta test” approach. A good friend of mine got his first customer before he even had a name for his company because he focused on creating a solid idea first and testing it out. He created lift and then focused on speed.
A spouse that spends years telling his partner each day that she is “beautiful” generates speed. The LIFT comes when he takes the time to discover that her “Love Language” is Quality Time and he starts “planning a date night each week”. Both gestures are welcomed, just one generates speed and one creates lift.
If you feel the wind in your face and are not feeling like your band, company or marriage is achieving flight, stop building more speed and start focusing on creating lift.
-Andy

















Hey I’m Natalie and I’m new to the Sixthman team! This is my first blog post to go along with my first cruise EVER!




The guests on Jillian Michaels Ultimate Wellness Cruise have more competitive spirit than any group of people I’ve met, and they are awesome! These people live loud, but in a very different way, as Melissa pointed out in the previous blog. On Day 1, we had a Deck Wars rally so that each team could meet their cohorts. Oh, wait…. Back a little further: do you know about Deck Wars? It’s the coolest thing ever!