Since I’ve been at Sixthman, I’ve been trying to come up with the best ways to tell our story to everyone. It’s kind of my job, and I love it. We’ve gotten a lot of incredible coverage in the media in the past, but the majority of it is from the “Hey, check out these fun music theme cruises!” angle, and Sixthman is so much more. For those of you who have been on the cruises, you know that they aren’t just a chance to enjoy some great music on a boat. They’re a time to meet other fans, often meet the performers, and bond with a community of people who enjoy life just as much as you do. I also hear that Sixthman is a great place to work, and that we have pretty good customer service.
As someone who spent over seven years in the independent sector of the music industry, watching musicians struggle to break even on the road, giving much of their music away for free because they know they’ll probably never make a living off album sales, my favorite thing about Sixthman is the opportunity afforded the artists. For the musicians who have performed on Sixthman cruises, they’re an event like no other, in which you reach out to new fans, celebrate with the long-time fans, and get to know other musicians who are just as passionate about their crafts. (Check out this video of Barenaked Ladies on CNBC talking about how they used Ships & Dip as a way to enhance their band-to-fan experience.)
The face of the music industry is changing, but that doesn’t mean it’s dead – it means the door is open for innovation. I believe Sixthman has created something beyond a concert, beyond album promotion, beyond any of the traditional avenues – it’s an experience fans and musicians never forget. I have already heard many stories from performers, employees, and passengers, but I want to hear more. I want to know YOUR Sixthman story so I can wrap my head around what we do, and be even better at telling our story to the world. Please send me your tales to beckicarr@sixthman.net
Thanks so much, everyone! See you on the ship!
Becki
