I went to see the Avett Brothers recently and after the show as my wife and I were walking back to our car, there was a stack of Avett Brothers posters sitting there as a gift for the fans to take home.  I thought that was so cool.  It was like a personal message from the band that I interpreted as “We appreciate you being here”.

We bought a ticket, they put on a great show, we gave them our time, they gave us a gift and were the “Last One to Give”.

The next time I think about the Avett Brothers, I will think about how I appreciate them appreciating me and giving me a poster that probably cost them $.25 but had much more value to me.

We have seven “Moments” that we want each guest to experience from the time they hear about one of our events to the time they return home from what was hopefully the best vacation of their lives.  The last one is “Appreciate” that’s exactly what the Avett Brothers did that night with me.

I think great people and great organizations find opportunities to show appreciation by being the “Last One to Give”.

Andy