In the history of Sixthman, we haven’t always gotten an overwhelming response from sponsorships. Why is that? I can tell you the reason we get most often, but I can also tell you why they should reconsider.
Sponsor: How many people are going to be on a Sixthman event?
Sixthman: Just over 2000.
Sponsor: Ok then, why would be spend money on such a secluded audience? We can certainly use our promotional dollars somewhere else – somewhere where we’ll have more than 2000 pairs of eyes getting to see or experience our product.
That’s usually about the gist of it, but here’s what I think. I touched on this a bit last year in another blog – It’s A Feelings Thing!
I would argue that when customers (or in our case, guests) experience your product for the first time, they are going to be much more receptive to it if they are feeling good at the time. When people are feeling good when the experience your product or service, they are going to connect that good feeling with your brand. Seems simple enough, but how often can you really perfect your timing with someone’s good mood?
Well, have you ever been on a Sixthman event? Since most of our business comes form word of mouth recommendations and repeat customers guests, I think it’s safe to say that the audience is “feeling good” while they’re on the ship. What better time to get your product or service out there? Not only do you have a captive audience of over 2000 people, but they’re feeling good too!
Think of a brand you’re passionate about and really think about why you like it. Where were you when you first experienced it? Might be a good time to get your brand in front of a group that’s feeling good, not just in front of the largest one.
-Mike