As many of you probably already know, Elvis was one of the biggest icons in during the ‘50s and ‘60s. He changed music and is regarded as the king of rock ‘n’ roll. As Jack Soden, President and CEO of Elvis Presley Enterprises, once said, Elvis is unique – timely, but timeless… ubiquitous all over the world, in every culture, every language. The story of Elvis, his unique charisma, the sound of his voice, connects with people.” So what’s the gap?
There is an ongoing debate in the world of Elvis Presley fans that sounds a little something like this: “I absolutely love the Elvis tribute artists! They bring so much life and energy to the music and truly pay tribute to Elvis and his art.” Then, there is, “No more ETA’s! I only want to hear from people that personally knew Elvis and can share real life stories and experiences with him.” You can read this thread to get a better idea of the conversations that happen around this topic.
We experience this sort of thing constantly with the many different events that we have on sale today. How do you keep an event fresh and attract new guests, yet still bring back guests who want more of the same? It’s a balancing act and we’re excited for the opportunities and challenges this brings because it will only help us grow, but it’s tough not being able to please everyone.
Sixthman is all about bringing like-minded communities of people together, and although these different groups of people are, no doubt, passionate fans, they sometimes have different views and expectations of how they envision their vacation. So, how do you bridge the gap and make an unforgettable cruise for everyone? What’s your take?
-Mike