Would a BLOG be more popular if it had a different name?
Shakespeare once said “A rose by any other name, would smell just as sweet”.
For the last 77 Sunday evenings, I have welcomed the anxiety that comes with sharing the crazy things in my head each Monday morning. The anxiety is always eased when I remind myself it’s just a BLOG and how could I let something that sounds as goofy as BLOG does cause me stress.
Well I can’t hold back any longer. We name things all the time and it is the toughest process we go thru as a company. After naming bands, events and babies, none of them ever sound good at the moment you finally decide, however, most of them grow on you after a period of time and become perfect.
BLOG is just not cutting it for me. It even sounds like BLAH and when you say it, your mouth makes the same motions as it would to spit something up.
If the BLOG is going to be all it can be, I think we owe it a new name.
I would like to suggest the following as candidates.
#1 – ZIMA (it’s already branded)
#2 – SHAZAAM (inspired by comic books)
#3 – BOOYA (inspired by ESPN)
What you got?














