A few weeks ago, a friend sent me this link about branding.  We talk about branding often and it always seems tough to come to agreement on what it really means.  After watching this presentation, two things sunk in for me.

1) Your brand is how people feel about you.

2) We are not able to tell people how they should feel.

That is great for companies but it must apply to individuals as well.  So what is your brand?

How do people feel about you when you walk in a room, call on the phone or send them an e-mail?

Are you “late guy”, “remembers my birthday”, “the complainer”, “mr. reliable”, “separate checks at a drive thru buddy”, “designated driver”, “borrow it and never return it”, “the under tipper”, “a good listener”, “miss blemish radar”, “an includer”,  “no cash dude”, “ray of sunshine”, “gossip” etc.?

I thought about what kind of brand I would associate with some people in my life and it was not terribly difficult to narrow it down to a word or two.

I hope my brand will be “brings people together”.  What do you want your brand to be?