So, I spend a lot of time reading about, thinking about, and researching about this thing called “branding.”

Usually, I am doing this with Sixthman in mind, since branding is generally something that companies  – not so much people – do. But when you get down to it, anything can have a brand, even people!

Take celebrities for example. You hear, “Madonna.” You think, “chameleon, risk-taker, mother, performer, strong woman.” Let’s try Johnny Knoxville. Hmmm, daredevil, comic, self-made, frat boy, uhhh, let’s face it  – jackass.

We’re currently working to define Sixthman with five “brand” words like this, and its been a very interesting exercise. We are learning a lot about who we are, who we strive to be, and what we look like to everyone out there.

This got me thinking, what would I look like as a brand?? Is the rest of the world getting what I think I’m putting out there? Am I staying true to my core? Would someone use “jackass” to describe me? Say it ain’t so!! In my personal life, I strive to be genuine, and I think if I took the time to really define who it is I am, I will do a better job of doing just that. We’ve done some tests here which define who we are when it comes to our work life, but I want to focus now on something even more personal.

I’ve taken a stab at what I’d like my five “brand words” to be, but so far I’ve only come up with four. Here’s what I look like so far:  jovial, grounded, adventurous, gentle.

Here’s what I’m wondering:

1. For anyone who knows me, can you think of a fifth? Am I kidding myself with any of the four I have so far?

2. Does anyone know themselves well enough to fire off their five words without laboring over it for hours and hours? If so, share! What’s your brand?

3. If you had to describe Sixthman in 5 words, what would you choose?